Short answer: the best software for coaches is the one that gathers planning, tracking the load, messages and payments in a single site, connects with the watches of your athletes and does not get expensive as you grow. In endurance, TrainingPeaks is the standard; Final Surge, Nolio and Intervals.icu are alternatives. TrueCoach is the reference in English.
If you train endurance and strength athletes in Spanish, and want a tool that saves you work without deciding for you, TrainingForever is designed for that: it has a free version up to 5 athletes and then costs 0.99 € per active athlete per month, with a maximum of 49 €/month. Includes the AI Assistant.
Below you have the function checklist, the comparison with verified prices (date and source) and how to decide according to your type of business.
Prices consulted on 16/10/2026 on the official websites linked. They often change: check them before you decide.
What is a coach software (and what isn't)?
A coach software is the tool where the coach manages his athletes: tokens, plans, sessions, clock data, feedback, messages and, increasingly, collections. It is not an automatic plan app for the athlete (Runna, TriDot...), which replaces the coach. It's the opposite: a tool for you to work better.
That is why it is appropriate to separate two uses of AI:
| Approach | What does AI do? | Who decides? |
|---|---|---|
| IA replacing | Generates and adjusts athlete's plan alone | The algorithm |
| IA attending | Prepare drafts, summaries and notices | The coach, which reviews and publishes |
In TrainingForever we follow a simple rule: the coach commands. Assistant AI helps with drafts; he never decides for you.
What functions should a coach software have? (checklist of 10)
Use it to compare any tool, also ours.
- Structured planning: session → template → week → block, with copy and paste between athletes.
- Synchronization with clocks: Directly with Garmin, Polar, Wahoo, Apple Health... That your athlete does not depend on an intermediate app.
- Load and progress: acute and chronic load, zones, pace, HR, power, RPE and adhesion. (We explain this in training load: CTL, ATL and TSB.)
- Integrated force: Video exercises within the same plan, not in another app.
- Session-related communication: comments and messages where the training is, not WhatsApp.
- Forms: well-being, availability, tests and anamnesis (eye: health data require compliance with GDPR).
- Daily triage: a "who needs your attention today" view.
- Collections and invoices: recurring subscriptions for your customers.
- Easy migration: import from your current tool without losing history.
- Price that scales well: How much you pay with 5, 20 and 50 athletes, and if your athletes pay anything.
How much does each coaching software cost in 2026? Prices and strengths
| Tool | Approach | Entry price (official, 16/10/2026) | Strengths | To take into account |
|---|---|---|---|---|
| TrainingPeaks | Endurance | Coach from $21.99/month (4 Basic + 1 Premium athletes); $54.99/month with 5+ Basic athletes. Premium paid by coach: $9/athlete/month, with volume discount ($8.10 from 20 to 49). $99 (free with coupon). Taxes aside. Source | Sector Standard, Plan Store, Wide Device Ecosystem | In USD; various functions for the athlete require Premium. Since July 2026 it is owned by Garmin (official note) |
| Final Surge | Endurance | Coach Starter 1–5 athletes: $19/month. Coach Pro up to 100 athletes: $39/month; more than 100, price to consult (14 trial days, no registration fee). Source | Price content, free athlete account | In USD; more than 100 athletes, price to consult |
| Nolio | Endurance (+ structured force) | Coach Starter €19.90/month (up to 3 athletes, 1 coach). Classic 29,90 €/month (25 athletes); Pro 39,90 €/month (30 athletes and 2 coaches included; 1.50 € per extra athlete up to 50 and 1 € later). Premium Athlete 6,90 €/month. Source | In euros, HRV, formulas for clubs | Premium Paid athlete for some features |
| Intervals.icu | Endurance analysis | Free; Supporter $4/month. Source | Very powerful analysis, syncs with Garmin, Polar, Suunto, COROS, Wahoo, Zwift... | In our opinion, more oriented to analysis than to management of a training business |
| TrueCoach | Strength/ fitness | Starter $26.34/month (up to 5 active customers); Standard $57.99 (20); Pro $136.99 ($50). Source | +3,000 exercise videos, Stripe payments, messaging | In USD; integration with wearables only from Standard |
| Harbiz | Personal coach / fitness | Basic (up to 5 customers) from 19 €/month + VAT; Pro (up to 50) from 119 €/month + VAT; 25% less with annual payment. (Source) | Thought for personal coaches, nutritionists and centers; 14-day test without card | — |
| TrainingForever | Endurance + Strength | Free version up to 5 athletes; then €0.99 per active athlete/month; maximum €49/month. Optional gems for monthly payment. Athleticians don't pay. | In Spanish, force with images and videos, messages per session; payment management (gema Business) and AI that makes drafts that you publish | No plans store or annual season plan; no integration with COROS, Suunto or Zwift for now |
Example of cost with 20 athletes (16/10/2026): - TrainingForever: €0.99 per active athlete, maximum €49/month (free version up to 5 athletes). - TrainingPeaks: $54.99/month with the 20 in Basic, plus taxes. If the coach pays Premium at 20, add 20 × 8,10 $ = 162 $. That is, the base fee plus $8.10 for each Premium athlete, according to the official TrainingPeaks calculator. - TrueCoach: Standard $57.99/month (up to 20 active customers).
Which software to choose according to your case?
Whether you're an independent running or trail coach (5–60 athletes)
Prioritize timing with watches, block planning, session communication and a price per athlete. Try two tools with 3 real athletes for 2 weeks before migrating to all.
If you combine strength and strength
Avoid having two apps (one for running and one for the gym). Find a powerful tool integrated into the same calendar and with exercise videos.
If you run a club
Look how many coaches it includes and who pays what. In TrainingForever, a club can have up to 6 coaches and has no cost of its own: each coach pays for his or her individual plan.
If you care about all the deep analysis
Intervals.icu (free) or TrainingPeaks are very solid. Appreciate whether you also need to manage the business (books, forms, messages) and if it makes up for having two tools.
Real Case: How does a coach work with 15+ years of experience?
Real Case: Marc Bañuls, coach with more than 15 years experience. Their way of working with the platform: review the "Need Your Attention" panel, adjust the sessions and publish. You can also write them in free text and the AI Wizard prepares a draft that he will review. "After so many years of training, I have learned that the tool has to take away work, not decisions. The plan is signed by me." "The first thing I look at every morning is not graphic, but who needs me to write to him today."
How to migrate from a platform without losing anything? (5 steps)
- Export history from your current tool (TrainingPeaks allows you to export; we help you migrate).
- Create your account and your most used templates.
- Invites to your athletes by link or code.
- Let them connect their watch directly: Garmin Connect and Strava (and export to Coros and Polar).
- Convive 2–4 weeks with both tools and then closes the old one.
Frequently Asked Questions
What is the best software for personal coach?
It depends on your sport and your business. For endurance, TrainingPeaks is the standard; for strength, TrueCoach is a reference. If you want endurance and strength in Spanish with a price per athlete, TrainingForever has a free version up to 5 athletes.
Is there free coaching software?
Yeah. Intervals.icu is free, and TrainingForever has free version up to 5 athletes with all features. Look at our guide to free software for personal coaches.
Do my athletes have to pay?
In TrainingForever, never. In other tools, some features for the athlete require a Premium account (e.g. in TrainingPeaks and Nolio).
Is AI planning for me?
No. Today you plan directly at TrainingForever. The AI Assistant prepares draft sessions, adjustments and follow-up that you review and publish. Nothing gets to an athlete without your approval.
What counts as an active athlete?
The one that has at least one session planned or registered in the month.
Can I change from TrainingPeaks?
Yes: We helped you migrate from TrainingPeaks. We tell you step by step alternative to TrainingPeaks in Spanish.
