The operating system for endurance and strength coaches: athlete profiles, planning, training load, feedback, messages, files and payments on a single platform. Stop jumping between the calendar, the spreadsheet, WhatsApp and three other apps.
It's the real app, not a picture. Switch tabs to see how a coach works on a Monday morning. Desktop for deep planning; mobile for the same information trackside.
See how a session, a week and a full block are builtFrom your calendar to their watch, and from their training to your analysis.

A new way to plan, manage and analyse training. With artificial intelligence, tools built for coaches and an experience designed to bring out the best in every athlete.
Write the session the way you'd tell the athlete and the editor turns it into steps with zones. Save it as a template, drag it into the week, turn the week into an 8-week block and apply it to another athlete, adjusted to their thresholds. Running, cycling, swimming and strength in the same plan, each with its own editor.
Open an activity and see all of it: the route coloured by pace, HR and pace overlaid, zones, intervals and the athlete's feedback, with the planned session alongside for comparison. And in the profile, the trend: chronic load (CT), acute load (AC), current form (FA), planned vs completed, zones and thresholds and physiological profile, so you know the plan is working before race day.
Every message starts next to the session, the RPE and the athlete's note, so you reply with context in 30 seconds. Flag urgent items, filter by group, attach a video or a PDF and send notices to the whole team at once. The athlete gets it on their phone, and their reply goes back to the profile, not to a lost chat.
On the laptop you plan and analyse in depth. On your phone you carry the operation with you: who needs attention, what's on today, the feedback from the last session and the quick tweak that can't wait until you get home. And your athletes receive the session, log it in 10 seconds and their watch syncs on its own.
One price, based on the athletes you coach. No plans or tiers: every feature included from day one.
The full TrainingForever is already included in the price. Gems are optional add-ons, billed monthly with no commitment, designed to help you exactly where you need it: switch them on when you need them and off when you don't.
Can’t find your answer? Write to us and we’ll help.
TrainingForever is a sports training platform designed so coaches and athletes can plan, manage and analyze their training from a single place. It combines training planning, performance tracking, communication and artificial intelligence tools to simplify the coach’s daily work and improve the athlete’s experience.
TrainingForeverThe training platform for endurance and strength coaches and clubs.